What the role is?

Brand Management & Governance

• Support Head of Branding & Marketing Communications in developing and executing holistic brand strategies to strengthen brand positioning, visibility, and differentiation
• Act as a brand guardian, ensuring consistent application of brand guidelines, identity systems, and governance across all touchpoints
• Continuously review and evolve brand guidelines to stay relevant with evolving market and business needs
• Gather and analyze competitive intelligence, market trends, and industry developments to identify opportunities and optimize brand initiatives
• Conduct and manage brand health tracking studies, translating findings into actionable recommendations and business insights

Marketing Communications & Campaign Management:

• Assist in formulating and executing integrated branding and marketing plans to support business growth and customer engagement
• Lead and execute 360° marketing campaigns across digital, social, media, and offline channels
• Develop compelling campaign propositions and messaging with a clear understanding of insurance/financial products and customer needs
• Work closely with cross-functional teams to ensure alignment between brand messaging and business objectives
• Ensure all campaigns and activations are effectively adapted into social-first content for broader amplification

Brand Activations, Sponsorship & Media Management

• Plan and deliver impactful brand activations (online and offline), ensuring strong customer engagement and measurable outcomes
• Identify, evaluate, and manage sponsorships and partnerships, maximizing value through integrated activation and content strategies
• Lead media planning and management (traditional and digital), working closely with agencies to ensure effective reach, optimization, and ROI
• Turn activations, sponsorships, and events into content engines that extend reach across social and digital platforms

Event Management

• Manage end-to-end event planning and execution, including brand launches, experiential activations, and stakeholder events
• Deliver high-quality, seamless event experiences aligned with branding and business objectives
• Integrate event outcomes into broader campaign storytelling and content strategies

Vendor management & partnership

• Manage and collaborate with external agencies, production houses, and business partners to deliver high-quality outputs
• Build and maintain strong relationships with internal stakeholders across business units
• Ensure all deliverables meet internal compliance, governance, and procurement standards

Cross-Team Collaboration & Support

• Collaborate closely with cross business units and stakeholders across the CTF Life’s ecosystem to co-create and execute integrated brand initiatives that maximise synergies and business impact
• Act as a key liaison to align branding efforts across the broader CTF ecosystem, ensuring consistency, strategic alignment, and effective stakeholder management

Insights, Reporting & Strategic Contribution

• Interpret campaign performance, brand tracking data, and market insights
• Translate data into clear business implications, actionable recommendations, and creative inputs
• Leverage insights to enhance campaign effectiveness and support innovative brand ideas
• Continuously optimise branding and marketing activities based on performance and learning

What are we looking for?    

• Degree holder, preferably in Branding and Marketing Communications
• At least 8 years of solid experience in branding and marketing/communications in financial or insurance industry preferred
• Possess exceptional organisational skills and project management being able to support as individual contributor
• A hands-on brand activator with strong execution capabilities across campaigns, events, and content
• Able to transform insights into ideas, and ideas into impactful brand experiences
• Highly adaptable, resilient, and comfortable navigating ambiguity and change
• Strong commercial mindset, with the ability to connect branding efforts to business outcomes
• A collaborative team player who can support across functions while taking ownership
• Proficient in Microsoft Office applications (Word, Excel, PowerPoint)
• Fluent in written and spoken English and Chinese (Cantonese and Putonghua)

Personal Information Collection Statement

At Chow Tai Fook Life Insurance Company Limited (“the Company”) we respect the privacy of your personal data and are committed to fully complying with the Personal Data (Privacy) Ordinance (“the Ordinance”).

The personal data that we collect and/or hold (whether contained in this application form or otherwise obtained) includes your personal details, contact information, education and training details, employment details, financial details, and information on your social circumstances.

Provision of personal data by you is mandatory for selection purposes. Personal data collected through this application will be used by the Company to assess your suitability to assume the job duties of the position for which you have applied. The Company may not be able to process your application if you fail to provide your personal data.

Applicants not contacted within four weeks after the interview / test may consider their application unsuccessful. The information provided will be kept for 2 years for consideration of other suitable posts.