What the role is?

• Develop compelling sales narratives for new products to strengthen their value proposition across the Company.
• Partner with the Product Promotion Implementation Workgroup to design end-to-end promotion plans for new products to achieve sales targets—consolidating input, gathering frontline feedback, and presenting recommendations to management.
• Lead promotion roll-out on behalf of Product Development, including product launch events and roadshows, and draft clear, impactful communications for frontline teams.
• Drive product strategy adoption through briefings (e.g., roadshows and ad hoc sharing sessions), practical sales tips (e.g., product bundling), and mass premium offer initiatives.
• Monitor competitors’ mass premium offers and recommend competitive, budget-aligned packages to strengthen sales performance.
• Coordinate mass premium offer renewals with internal stakeholders (e.g., IT, Product Marketing, and distribution channels) and manage related channel enquiries and escalation cases.
• Respond to frontline product enquiries, partnering with Product Development and Pricing teams as needed.

What we look for?

• Bachelor’s degree, preferably in Finance, Business, or a related discipline
• Minimum of 10 years of experience in the insurance industry; experience in product/business development, strategic planning, and/or project management is an advantage
• Exposure to both agency and brokerage distribution channels is preferred
• Strong interpersonal, communication, and presentation skills, with proven problem-solving and decision-making ability
• Fluent spoken Cantonese, English, and Putonghua
• Self-motivated, proactive, and committed to delivering high-quality outcomes