Job Description
Head of HNW Proposition
Req ID:  1170
Primary Job Location:  Hong Kong
Job Function:  Branding & Communications
Posting Start Date:  18/12/2025

What the role is?

  • Lead and operate the HNW Loyalty Program proposition; to build, maintain and enhance customer loyalty
  • Excellent understanding of HNW customer psychographic and lifestyle preference
  • Create the remarkable customer experience for the loyalty program
  • Maintain the highest standard of excellence with regular monitoring of client satisfaction
  • Engage and liaise with business units of the Group and external partners to formulate offers and benefit suites
  • Formulate the customer relationship service standard, enquiry management, offer delivery process and events curation
  • Establish the Customer Relationship Management (CRM) framework
  • Customer touchpoint management including website and mobile application
  • Develop Team KPI with reference to business objective
  • Budget planning and management
  • Lead a team of event managers and customer relationship officers to drive excellence in client service

What we look for?

  • Bachelor Degree holder
  • Minimum 15 years of working experience in the banking/insurance or related industries with strong customer centricity focus to deliver exceptional quality services and experience for customers
  • Solid background and proven track record in leading HNW/UHNW product proposition
  • Possess exceptional leadership and people management skills, being able to coach and develop teams and cross-functional groups to deliver projects
  • Experience in putting forward the company position with internal and external stakeholders
  • Strong creative judgement and marketing sense, with analytical mind to innovative ideas or campaigns to drive brand visibility
  • Agile and adaptive, able to work in a fast-paced environment and under pressure
  • Excellent communication, influencing and stakeholder management skills in dealing with executive and senior management and strong leadership and collaboration across functional teams to drive improvement
  • Regional experience is preferable

 

Personal Information Collection Statement

At Chow Tai Fook Life Insurance Company Limited (“the Company”) we respect the privacy of your personal data and are committed to fully complying with the Personal Data (Privacy) Ordinance (“the Ordinance”).

The personal data that we collect and/or hold (whether contained in this application form or otherwise obtained) includes your personal details, contact information, education and training details, employment details, financial details, and information on your social circumstances.

Provision of personal data by you is mandatory for selection purposes. Personal data collected through this application will be used by the Company to assess your suitability to assume the job duties of the position for which you have applied. The Company may not be able to process your application if you fail to provide your personal data.

Applicants not contacted within four weeks after the interview / test may consider their application unsuccessful. The information provided will be kept for 2 years for consideration of other suitable posts.

Information at a Glance

Working at CTF Life

To our success, talent is the most valuable element. We treasure our people and are committed to their development in order to maximize their potential and ensure their continual growth within the company. You will find a challenging and rewarding career with us. We have the foresight to go beyond insurance. As one team, we collaborate to achieve the ultimate business goals for what it can be. 

Explore More!

Visit our CTF LinkedIn page to learn more about the work life at CTF!