Job Description
Assistant Manager, HNW Proposition
Req ID:  1378
Primary Job Location:  Hong Kong
Job Function:  Branding & Communications
Posting Start Date:  21/10/2026

 

What the role is? 

  • Assist in planning and executing campaigns that promote the affluent proposition, strengthen customer engagement and support business growth.
  • Coordinate with internal teams and external agencies to develop and produce customer communication and promotional materials, ensuring alignment with the affluent proposition and corporate brand guidelines across customer touchpoints.
  • Support website and mobile app development and content management.
  • Prepare and coordinate proposition updates, benefit announcements, event invitations, and digital content, ensuring accuracy, a consistent tone of voice, and timely delivery.
  • Plan, coordinate, and deliver customer events for the affluent segment.
  • Liaise with internal stakeholders and external partners to ensure the smooth delivery of campaigns and events for the affluent segment.
  • Manage on-site event setup and operations.
  • Coordinate offer redemption logistics and arrangements with partners.
  • Manage business-as-usual (BAU) expenses for the affluent proposition, including budget tracking, purchase requisitions, invoice verification, payment coordination, and expense reporting. Ensure compliance with internal procurement and finance requirements. 
  • Handle enquiries from customers, distribution channels and other relevant parties about affluent proposition offers and benefits.
  • Support projects and ad hoc assignments as directed by the Team Head. 

 

What are we looking for?

  • Bachelor’s degree in Marketing, Event Management, Business Administration, or a related discipline.
  • At least 5 years of relevant experience in event planning or marketing, preferably with a marketing agency, exhibition company, or event company.
  • Strong communication and interpersonal skills, with the ability to work effectively in a fast-paced environment.
  • Highly self-motivated and detail-oriented, with the ability to manage multiple priorities.
  • Good analytical and problem-solving skills. 
  • Willingness to travel overseas and work weekends when required to deliver events.
  • Proficiency in Microsoft Office applications, including Word, Excel, and PowerPoint.
  • Fluency in written and spoken English and Chinese (Cantonese and Putonghua).

 

 

Personal Information Collection Statement

At Chow Tai Fook Life Insurance Company Limited (“the Company”) we respect the privacy of your personal data and are committed to fully complying with the Personal Data (Privacy) Ordinance (“the Ordinance”).

The personal data that we collect and/or hold (whether contained in this application form or otherwise obtained) includes your personal details, contact information, education and training details, employment details, financial details, and information on your social circumstances.

Provision of personal data by you is mandatory for selection purposes. Personal data collected through this application will be used by the Company to assess your suitability to assume the job duties of the position for which you have applied. The Company may not be able to process your application if you fail to provide your personal data.

Applicants not contacted within four weeks after the interview / test may consider their application unsuccessful. The information provided will be kept for 2 years for consideration of other suitable posts.

Information at a Glance

Working at CTF Life

To our success, talent is the most valuable element. We treasure our people and are committed to their development in order to maximize their potential and ensure their continual growth within the company. You will find a challenging and rewarding career with us. We have the foresight to go beyond insurance. As one team, we collaborate to achieve the ultimate business goals for what it can be. 

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